BANG!

I've always known Marc Jacobs to be sexy. Never did I realise he's this sexy. This man, he's definitely aging amazingly. Seriously, this campaign ad is a god-sent. If all designers are so delicious, all models should quit. Why waste a bomb on unknown models or celebrities if the creative director himself could exude such sensuality (for the prim & proper) or sexuality (for the wild at heart)!?

I'm sorry, but, who cares if the bottle is designed to feel powerful & masculine. Who cares if it has a peppery woody spicy, full of energy note. If this scent is able to make you a bombshell like Marc, you better use it.

Perhaps Tom Ford was right all along- sex really sells.

I'm sorry I got too carried away. I am referring to Marc Jacobs' latest fragrance pour homme named BANG.

I admit. I a m d r o o l i n g. Don't answer me because I won't believe if you say you aren't.

Marc said: ‘Rob (Robert Duffy) decided I was in pretty good shape and I ran with it. I wasn’t nervous at all – I keep in shape and go the gym a lot anyway so no I didn’t have to do much preparing. I’ve been working out forever. I take pride in grooming.’ Guys, you heard the man. Hit the gym already!

‘As a word, it has so many connotations, including a sexual connotation. And I loved the immediacy and the sound of the word. For me, fragrance is always a multilayered process – Bang was the catalyst for how this fragrance came to be.'Yes Marc, I love that word too, Marc. ;)

It was a star studded affair at Harvey Nichols London, with Marc’s celebrity friends enjoying the BANG launch. It was a pop princesses and supermodels galore, with appearances from Beth Ditto, Daisy Lowe, Mischa Barton, Jaime Winstone, George Lamb, Erin O’Connor and Pixie Lott etc.

I just attended the launch on our tiny island and guess what- there were no princess or supermodels or actors or actresses. Oh sorry! You mean there were? Oops, not recognizable... Come on, we have to face it that launches in Singapore are never a fifth as good.

Okay to be fair, I need to at least show you how the perfume looks like before I log off and say hi to Marc in my dreams. Lastly, promise me that you will watch the campaign video. You will thank me for it.